Branding to Build Your Business

About our Session:  Although counter-intuitive, it's better to market yourself as a specialist than a generalist. This workshop is about figuring out your point of difference and building your confidence to market yourself as an expert. After this interactive 90-minute workshop, you'll be able to create a plan to discover your strengths, pinpoint your sweet spot, write a stand-out professional summary to set yourself up for success!

Note:  Registration is limited to encourage conversation.

About the facilitator

PICA's Co-Founder and Chief Advocate Liz Steblay has worked in consulting over 20 years, most of those as an independent consultant. Over the last 10 years she’s advised hundreds of consultants in her leadership role at ProKo Consulting, a talent agency that represents professional self-employed consultants. Leveraging her MBA from the University of Southern California, Liz has become a master at helping self-employed professionals launch and grow their own successful businesses. You can follow her on Twitter @Liz4Consultants for tips and news, and subscribe to her blog, Successful Independent Consulting

Date and Time:  Friday, February 15th from 9am - 10:30am PT