PICA Leadership

PICA is governed by a highly engaged Leadership Team that provides strategic direction and works in partnership with staff and external partners to carry out our mission.

PICA's Leadership Team

Liz Steblay

Founder & Chief Advocate

Liz is a tireless champion for independent consultants, having years of first-hand experience from a variety of angles.

Over the last 20 years Liz has worked in consulting as an independent consultant, an external consultant with a global consulting firm, as a senior member of a boutique firm, and as an internal consultant with two Fortune 500 companies. Prior to founding her first company, Liz was an independent consultant for 13 years working on a variety of projects for Fortune 500 companies. Earlier in her career she was an employee of Intuit, Levi Strauss, and PwC Consulting, specializing in organizational development and leading large-scale change programs. She has a Bachelor’s degree and an MBA from the Marshall School of Business at the University of Southern California.

In addition to PICA, Liz is the founder and managing officer of ProKo Consulting, a modern talent model that represents top-tier independent consultants with Fortune 1000 clients in a way that is a win/win for everyone. It was because of her experience as an independent consultant, and then interviewing and representing hundreds of consultants for ProKo, that she realized the need for an organization like PICA.

Born and raised in Southern California, Liz now lives in San Francisco with her teenage daughter and her daughter’s two cats, Emmy and Sancho (a.k.a. The Dude). When not working she enjoys travelling, golfing, skiing, flying and riding her Ducati motorcycle.

David Henschel

Founder & COO

David is passionate about providing independent consultants a place to go for answers, resources and community – precisely what he found missing when he went independent.

David brings to PICA the experience of working as an independent consultant, as well as working at a major management consulting firm, and in-house at a Fortune 500 company. His areas of expertise are communications, strategic planning, project management and change management. He has served in leadership roles at Booz Allen Hamilton and American Honda Finance Corporation, as well as startup and mid-sized firms. In those roles, he led teams to orchestrate the successful adoption of complex large-scale transformations. As an independent consultant, he has served clients in the private and non-profit sectors. He has a passion and talent for identifying core needs, creating buy-in, and getting stuff done.

David has a Bachelor’s degree from UC Berkeley and a Master’s in International Affairs from Georgetown University. Born and raised in Los Angeles, David has lived and worked in the Bay Area, New York and Washington DC, in addition to Spain and Latin America. (Yes, he speaks fluent Spanish.) He now lives in Los Angeles with his wife, two sons, dog Huey, and cat with no name. Outside of work he enjoys figuring out songs by ear on guitar and piano, coaching youth baseball, and travelling abroad.

Becky Ward

Founder & CFO

Becky is passionate about entrepreneurial businesses and developing business structures in start-up companies.

She has held leading finance positions for entrepreneurial business and brings more than 25 years of accounting and finance experience to PICA. Earlier in her career she held various finance roles at companies including Autodesk, Turner Broadcasting and the Walt Disney Company. She began her career in the Entrepreneurial Services Group at Ernst & Young. In these roles, she has managed strategic planning, partnerships, mergers and acquisitions, finance, accounting, information systems and developer relations. She has extensive experience working with small businesses (including self-employed consultants) and helping them grow to become much larger.

Becky is truly the wizard behind the curtain, developing and managing all things finance-related quietly in the background so PICA runs efficiently. Originally from America’s heartland, Becky has lived and worked in more than six US metropolitan areas. She now lives where the weather is pretty much perfect in San Diego, California, with her husband and two rescued beagles. Outside of work she enjoys hiking, experimenting in the kitchen, and volunteering with animal rescue organizations specializing in older animals.


Henry Telfeian

General Counsel

Despite his off-beat sense of humor, Henry is an expert in employment and labor law, having handled contracts, labor disputes, arbitrations and litigation over the last 35 years. Fanatical about paying as little tax as possible, he’s a huge proponent of being self-employed and squirreling money away in retirement accounts to decrease taxable income. In fact, he invented the phrase, "Friends don’t let friends W-2"TM. (Watch our two-minute video for more info.)

Like the other PICA leadership team members, Henry is also an independent professional. In the past, he was employed as Labor Relations Counsel at Kindred Healthcare, was Of Counsel at Keck, Mahin & Cate in San Francisco, and a Partner at McLaughlin & Irvin. He is an alumnus of Brown University and Harvard Law School.

After growing up in Maine and attending school where the winters are often brutal, Henry now splits his time between San Francisco and Lake Tahoe. For him, practicing law is a means to an end – he’d much rather be playing golf, watching golf or reading about golf.

Occasionally he finds time for piloting small planes and skiing too.