How to Be in the LinkedIn 1% and Why It Matters


Date: 4/20/2022 11:00 AM - 11:45 AM
Note: All listed times are in the Pacific time zone. Please adjust accordingly.

Event Overview

About the Session: 
We all know people who are crushing it on social media, who are getting their message out, gathering followers, garnering attention, and building their reputations. They leverage their own experience and use platforms like LinkedIn to share authentic content. They are the 1 percent. 

You can do this too. As a solopreneur you have knowledge and insights people are eager to read. LinkedIn is the ideal platform for sharing those ideas. 

There’s something called the 1 Percent Rule on social media: 90 percent of the users are lurkers, 9 percent are contributors, and only 1 percent are creators. This means that of LinkedIn’s 800 million users, only 1% are posting regularly. Only 1% are taking advantage of this megaphone that you can aim directly at your target audience. 

Clearly, there’s a huge opportunity on LinkedIn. In this 45-minute Q&A session, PICA Chief Advocate Liz Steblay will talk with Jennifer Rotner of Elite Creative to uncover exactly how you can get into that 1%.

 Come to this session to learn:

  • How to become a thought leader on LinkedIn
  • What type of content triggers LinkedIn's algorithm
  • How easy it is to stand out, and
  • The steps to take to get started!

45 minutes This will be an informal Q&A session with plenty of opportunity to get your questions answered. Webcams encouraged, but not required. 

Duration: 45 minutes

Featured guest: 

Jennifer Rotner is the founder and CEO of Elite Creative, the combined companies of Elite Editing (“You write it, we right it.”) and Elite Authors (publishing services for independent authors). Elite Creative is a woman-owned, full-service content and publishing firm that offers content writing, editing, and creative support for companies of all sizes, from small business and nonprofits to Fortune 50 companies, as well as for independent authors at every stage of the publishing journey. Under Jennifer’s leadership, Elite is one of the fastest-growing private companies according to Inc. Magazine.

Jennifer’s mission is to help individuals and businesses be the best versions of themselves on paper, and she’s an ardent supporter of professional development and economic independence. She lives in Baltimore with her husband, son, and 12 chickens.


About the facilitator:

Liz Steblay, co-founder of PICA, has worked in consulting over 20 years, five of those with a global firm but most of those as an independent consultant. In 2009 she expanded her solo practice by creating ProKo Consulting, a national talent agency that represents top-tier independent consultants in the HR field. While growing ProKo into a multi-million dollar business, she’s studied what works (and what doesn’t) with regard to being a self-employed consultant.