More Referrals, More Clients, More Fun: A stress-free system for business development

About the Session:  

For most consultants, business development evokes feelings also associated with doing taxes or visiting the dentist. It doesn't have to be that way! Webinar facilitator Reuben Swartz struggled with this problem for years, even though he was a successful sales and marketing consultant for Fortune 500 firms. Over time, he realized that what works for big firms - the typical sales and marketing advice - is a disaster for independent consultants. Reuben is on a mission to help other independent consultants prosper, without having to suffer as much as he did with business development.

In this session, learn how to:

• Use M.E.G.A. Positioning and Flawless Follow-up to attract more, better referrals, convert more prospects into clients, and focus your business development energy more effectively.
• Show up as yourself, have fun, and be more effective than slimy sales people.
• Use AI as a tool not to avoid conversation, but to help you show as more human.

Duration: 60 minutes, including Q&A

About the facilitator:

Reuben Swartz is the founder of Mimiran, the “anti-CRM” for independent consultants who hate selling, and the host and “Chief Nerd” on the Sales for Nerds podcast. (Check out this episode with PICA founder Liz Steblay.)

Reuben spent over a decade doing sales and marketing consulting for the Fortune 500, which was ironic because he struggled with sales and marketing for his own firm, relying for years on word-of-mouth. Now his mission is to spare people from the struggles he faced trying to balance client work and business development, including the unnecessary years he wasted writing bad proposals. He has trained hundreds of people to write proposals more effectively and with less stress.