Find Your Focus: How to Define and Deliver a Message that Resonates


Date: 4/17/2024 12:00 PM - 1:00 PM
Note: All listed times are in the Pacific time zone. Please adjust accordingly.

Event Overview

About the Session:  

PICA and the Society of Professional Consultants (SPC) are partnering to bring you this free webinar.

Is your message not getting through?

Do people nod along as you speak then hesitate to take the next step?

You’re not alone.

So many consultants get overlooked and lost in the crowd because they can’t capture audience attention.

It’s frustrating when your efforts go unnoticed, especially when you know you have so much to offer.

Let’s change that narrative! Join us for a transformative session that will bring laser focus to your business messaging.

In this dynamic and interactive workshop, you’ll learn:

  • Clarity and Precision: Craft a focused messaging strategy so you’ll be clear and concise and eliminate the rambling that dilutes your message.
  • Effective Networking: Harness our natural and conversational approach, which opens up more opportunities to meet the right people and get better leads.
  • Immediate Insights: Participate in small discussion groups to get real time feedback and unlock the secret of what resonates with your audience.

Join us to find your focus and stand out from the crowd!

Duration: 60 minutes


About the speaker:

Andrew Winig is a renowned Elevator Pitch Coach who blends his improvisational, musical theater, and business backgrounds to make his virtual and in-person programs fun, entertaining, engaging, and practical.

Andrew noticed that people’s eyes glazed over and he got zero leads whenever he shared his conventional 30-Second Elevator Pitch. He thought “There must be a better way!” So he spent the next 8 years applying his engineering mindset to identify and test new skills in search of a simple approach that works consistently. His ground-breaking book “Elevator Pitch Handbook: The Step-by-Step Guide to Starting Conversations” condenses what he discovered into 51 readable pages that will forever change the way you talk about what you do. Andrew wants you to get better leads from your Elevator Pitch and shares his unique and effective techniques through email newsletters, virtual and in-person workshops, private coaching, and keynote speeches. You can sign up for his weekly Elevator Pitch Tips Email Newsletter at

Register here.