Thankfully, the fix is straightforward.
The secret is to create a company page on LinkedIn, then link to it in your profile. Here’s how:
Obviously, it’s your logo on your new company page that will replace the gray square on your personal profile. But what if you don’t have one? Here are a few easy options to get one:
Your logo doesn’t need to be fancy, but if you’re running your own business you should have one. Plus, having a polished company page on LinkedIn will take you one step closer to being paid as a vendor on 1099 tax basis. (Most vendor compliance processes require evidence of advertising to prove that you are a bona fide business, and a LinkedIn page is much easier and less expensive than a website.)
Obviously, first impressions matter. Your LinkedIn profile is probably the first place a prospective client is going to go to find out more about you. Be sure you’re putting your best self forward, and don’t show up as a gray square!
If you run into trouble post a question below, or if you’d like an informal review of your new company page, simply share the link!