Be a Pro: Eliminate the Gray Square on Your LinkedIn Profile!

Thankfully, the fix is straightforward.

How to Replace the Gray Square

The secret is to create a company page on LinkedIn, then link to it in your profile. Here’s how:

  1. In the upper right of your LinkedIn account, click the “Work" tab to open a list of LinkedIn products.
  2.  At the bottom of the list, select “Create a Company Page.”
  3. Click on “Small Business.”
  4. Create your company page by completing just seven fields, three of which are simple drop-down list choices. One is to upload your logo. Note that JPGs, JPEGs, and PNGs are supported, and 300x300 pixels is recommended. (For tips on filling out the “About” section on your company page or creating your tagline, see my related post Why and How Personal Branding is Vital for Independent Consultants.)
  5.  When your company page is complete, go back to your personal profile and add a new position to your Experience section, linking to the company page. (Type in the company name until you see the page in the list of suggestions, then select it.) The logo should automatically import to your personal page. Then delete your old entry that has the gray square.

Obviously, it’s your logo on your new company page that will replace the gray square on your personal profile. But what if you don’t have one? Here are a few easy options to get one:

Your logo doesn’t need to be fancy, but if you’re running your own business you should have one. Plus, having a polished company page on LinkedIn will take you one step closer to being paid as a vendor on 1099 tax basis. (Most vendor compliance processes require evidence of advertising to prove that you are a bona fide business, and a LinkedIn page is much easier and less expensive than a website.)

Obviously, first impressions matter. Your LinkedIn profile is probably the first place a prospective client is going to go to find out more about you. Be sure you’re putting your best self forward, and don’t show up as a gray square! 

If you run into trouble post a question below, or if you’d like an informal review of your new company page, simply share the link!